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Bund Capital
2026
Bund Capital is a commercial branding project developed for a private investment company, creating a visual identity that reflects the clients’ focus on long-term ownership, trust and permanence. Inspired by Shanghai and the architectural character of the Bund, the project translates these values into a contemporary identity across the logo, typography, colour system and business applications.
Proposal / Design Development
The identity was developed through three rounds of proposals in close communication with the clients. The initial stage explored a broad range of visual directions, followed by a process of selection, refinement and application testing based on client feedback.
Logo concepts ranged from references to Shanghai’s architectural forms and the Oriental Pearl Tower to abstract interpretations of wings, wheat, the letters B and C, and more geometric, contemporary forms. Each direction was presented with its design rationale, construction, typography and mockups, allowing the clients to evaluate how the identity would perform across different business contexts before progressing towards the final design.