Re-branding 2024
‘Fairy’
Brand repositioning strategy Design
Under the leadership of Fresh Britain Ltd, a prominent household brand from the market will be selected. Following comprehensive research, the brand will undergo a redesign and re-strategisation process to address its current social and environmental issues, enhancing its social responsibility. Fairy, a widely recognised detergent brand, has been chosen as the focus for this rebranding effort.
The project will involve the redesign of packaging and advertisements, alongside the development of websites designed to forge an emotional connection with the public. The objective is to improve the brand's image, which currently suffers from environmental concerns and associations with gender discrimination and outdated practices.
‘Fairy’
Brand repositioning strategy Design
Under the leadership of Fresh Britain Ltd, a prominent household brand from the market will be selected. Following comprehensive research, the brand will undergo a redesign and re-strategisation process to address its current social and environmental issues, enhancing its social responsibility. Fairy, a widely recognised detergent brand, has been chosen as the focus for this rebranding effort.
The project will involve the redesign of packaging and advertisements, alongside the development of websites designed to forge an emotional connection with the public. The objective is to improve the brand's image, which currently suffers from environmental concerns and associations with gender discrimination and outdated practices.
Icon design 2021
‘Lunch’
Icon modelling for the Lunch app design
In this project, they design a social networking app UI for meal arrangements, aimed at helping students from different schools and disciplines connect. The plan includes collaborating with various restaurants to offer student discounts and special promotions.